Like any profitable marketing campaign, restaurant awards can benefit the business in many ways. One of the greatest benefits you can achieve is boosting your holiday reservations.
UK restaurant businesses strive to stand out, especially during festivals or holidays. Food industry awards can play a pivotal role in pushing them ahead of the curve almost effortlessly.
After all, being recognised by a prestigious restaurant award institute speaks of your excellence in so many aspects of your business. How can winning a restaurant award boost holiday reservations? It’s time to find out.
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A Restaurant Award Gains Credible Visibility
While being constantly visible on digital and other media platforms is essential today, it requires more credibility than ever, including for restaurants and similar businesses. However, winning a prestigious restaurant award can bring that desirable credibility to your online or offline presence.
Award institutions like ARTA (Asian Restaurant and Takeaway Awards): Curry Oscar can be a reliable platform to run for an award. The sheer benefits you can gain are:
- a wide exposure in online platforms;
- a greater media coverage;
- your reputation built through word-of-mouth;
- an ultimate weapon to bring more customers, including during holidays
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It Ensures Repeat Orders & Customer Loyalty
When you win a renowned restaurant award, it doesn’t just increase your reputation but show up on popular platforms, such as food vlogs, websites, social media channels, etc. This, in turn, entices many more customers along with the existing ones.
This is where you can show your expertise in food preparation, presentation, serving, price, and so on to those customers. As a result, higher customer satisfaction is ensured while getting repeat orders and customer loyalty.
What it means for the holiday reservations are:
- shared experience brings first-time customers, even during holidays;
- customers feeling proud to dine in an award-winning establishment; and
- foundation for long-term customer loyalty
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It Creates a Surge in Online Reservations
As you’re awarded an esteemed accolade for your culinary mastery, your chances of making online reservations increase. Today, most customers prefer the online food ordering system, and it impacts their holiday reservation decisions, too.
So, being awarded and promoting that across many social media and television channels can boost your online reservations, especially during holidays.
Apart from increased online reservations due to winning a restaurant award, you can attain the following:
- a position to increase the prices of your food and service;
- the chance to win the ‘best takeaway’ award through an excellent online food ordering system;
- more exposure on reputable food delivery platforms like ChefOnline, UberEats, Deliveroo, Zomato, and so on
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It Maximises Marketing Campaigns
An accolade added to your restaurant’s brand is far-reaching in terms of successful marketing campaigns for holiday reservations. It brings tangible results that are beneficial to your business’s bottom line and customer experience.
While promoting festival or holiday reservations on social media channels, TV commercials, or street campaigns, your award-winning status increases reliability among the target audience.
Hence, it leads to:
- solid online presence while promoting holiday bookings;
- a higher chance to send out promotional offers through email newsletters;
- offering special discounts to attract new customers
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It Makes Way to Collaborations & Partnerships
After winning a prestigious restaurant award, your chances of partnering with other businesses increase. This promotes your business on a new level, leading to the desired holiday reservation spike.
You can partner with local event management companies to hold various programs with your customers. Besides, you may collaborate with social media influencers like popular food vloggers or Gen Z groups. This will put your brand in the forefront of those seeking holiday offers.
Other advantages you can achieve are:
- promoting your award-winning status on reliable websites;
- acquiring a greater customer base through collaborations and partnerships
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It Boosts Service Quality
Not only are the customers influenced by your status as the winner of a prestigious restaurant award, but your employees also benefit. The achievement boosts their morale while enhancing their service quality.
As a result, when it comes to serving your customers during the holiday season, your chef, cooks, servers, etc., pay more attention to every service aspect. It leads to reliable service while adding to your already reputed brand.
It further accumulates:
- higher positive customer feedback through better employee performance;
- greater customer returns and repeat business; and
- top talent in the industry with better employee retention
Wrapping Up
In the end, winning a restaurant award can not only build a reputation for your business but also develop a reliable bond with existing and new customers. As for holiday reservations in the UK, customers will find your restaurant more trustworthy than the others.
If you’ve already won an esteemed restaurant award or two, utilise them to promote your brand among your target audience. If you haven’t, run for one under the appropriate category with top institutions like ARTA: Curry Oscar.
