Festive time is all about making your customers happy when they come to eat at your place. Excellence should prevail in every department, including food, kitchen operation, decoration, dishes, etc. So, when planning to serve your holiday customers, everything must be top-notch.
To make things right, we’ve brought you seven irresistible festive offers that will intrigue your customers and boost your sales. And if you’re persistent in your effort, things may turn out even bigger by offering you a chance to win prestigious restaurant awards down the line.
Let’s have a run-down of the top seven festive offers that your customers can hardly resist:
Promote Limited Time Offers (LTOs)
Limited-time offers (LTOs) can never be wrong when paired with lucrative discounts and rewards. This festive season, offer your customers some irresistible LTOs. Go crazy with discounts, gifts, free dishes, exclusive recipe testing, family feasts, and more.
Discount offers can include 10% off a £20 meal purchase. You can also offer free desserts on some special dishes. Other reward systems can include additional points for loyalty members, exclusive dish nights, etc.
Offer Attractive Festive Meal Packages
As festive seasons bring higher costs, Londoners seek value for money in everything they buy, especially food. To ensure cost-effectiveness for your customers, create attractive festive meal packages.
To provide a complete lunch or dinner experience for your value-seeking customers, bundle starters, mains, sides, and extras to offer them a satisfying meal. Moreover, serve mouthwatering desserts or soothing beverages with some bundles to satisfy your customers’ festive expectations.
Some examples of festive package meals:
- Samosa (Starter), Chicken Tikka Masala (Main), Butter Naan (Side), Chutney (Extra), and Rasmalai (Dessert)
- Pakoda (Starter), Veg or Chicken Biriyani (Main), Raita (Side), Veg Salad (Extra), and Lassi (Beverage)
- Sausage Rolls (Starter), Roasted Beef (Main), Mashed Potato or Roasted Veggies (Sides), and Pudding with Indian spicy tweak (Dessert)
Collaborate with Popular Food Delivery Platforms
Partnering with trendy food platforms can put your restaurant’s festive offers at the forefront of target customers. Any time customers look up popular platforms like ChefOnline, this festive time, your restaurant’s name and festive offers will show up; hence, there is a higher chance of increased customers.
Offer attractive offers through these platforms, such as:
- 5% off on online delivery
- Free delivery on over £20 purchase
- Time slot offers like 10% off on orders placed between 7 to 9 pm or on weekends
Integrate Loyalty Programs with Festive Rewards
One of the most undeniable offers you can make to your customers this festive season is loyalty programs enticed with festive rewards. Such offers can enable repeat orders and put your restaurant ahead of the competition.
Loyalty festive programs will keep your existing customers loyal to you and intrigue new customers seeking good deals in food.
Some examples of festive loyalty programs include:
- Free dishes or desserts after 3 or 5 orders within December
- Heavy discounts on group dining or family feasts
- Double points on regular purchases throughout the festive month
Take Social Media by Storm
Social media is a powerful tool for promoting irresistible festive offers while driving sales. Use engaging platforms like Facebook, Instagram, Twitter, etc., to encourage festive giveaways, tongue-tingling dishes, and discounts.
Since netizens swarm social media platforms with holiday posts and updates, they’ll surely come across your sponsored and organic festive offers. This is when you can attract them and make them visit your place for special holiday meals.
Offer delicious takeaways and ‘tag & win’ offers on social media. This festive season, a lucky winner among people who tag their friends may receive a free lunch or dinner. Moreover, ask your audience to share their photos of eating at your place with festive hashtags to get more attention.
Host Themed Festive Dining Experience
Enhance your customers’ festive spirit by allowing them to dine in your holiday-themed restaurant. Customers will love to eat at your place, which is tagged with a joyous celebration vibe.
Offer a pre-set menu where customers can find and order their favourite festive dishes. Pair a free dessert or sides with the mains to fulfil their desire for a delicate festive meal.
Some enticing festive theme ideas include a winter wonderland, enchanting terrace, The Azure Dragon, and so on. Choose a theme like one of these to simulate a dreamy atmosphere your customers would admire from the moment they walk in.
Partner with Local Social Media Influencers
Collaborating with social media influencers, like food vloggers, travellers, photographers, or lifestyle influencers, can be a good deal to get bigger attention. Their reviews and comments can attract the locals and bring tourists or citizens from nearby towns to your restaurant.
Ideas to utilise the fame and fan-following of popular social media influencers can be:
- Offering an influencer to have a festive dinner or lunch at your place to get their reviews
- Sharing promotional codes through their social media channels
- Offering festive discounts and rewards to their followers
An extra benefit you may achieve through collaborating with social media influencers is positive and widespread exposure of your restaurant to the culinary experts or judges of food industry awards.
Final Thoughts
Planning to create mind-blowing offers for your customers during festive seasons must entail pure customer satisfaction while ensuring sales growth. A win-win situation should follow your festival marketing activities.
Follow the offers and ideas we’ve shared above to plan the most effective one for your restaurant this festive. Sit with your staff to make the most of your time and resources.
Also, don’t shy away from the chances of getting rewarded by a top food industry award like the ARTA, also known as one of the curry Oscars in the industry.
