{"id":790,"date":"2026-04-16T13:20:58","date_gmt":"2026-04-16T13:20:58","guid":{"rendered":"https:\/\/www.artauk.com\/blog\/?p=790"},"modified":"2026-04-16T13:20:58","modified_gmt":"2026-04-16T13:20:58","slug":"do-restaurant-awards-increase-sales","status":"publish","type":"post","link":"https:\/\/www.artauk.com\/blog\/do-restaurant-awards-increase-sales\/","title":{"rendered":"Do Restaurant Awards Actually Bring You More Sales?"},"content":{"rendered":"

Restaurateurs, you\u2019ve probably had this thought at some point. Does winning an award increase sales, or is it just something nice to post on Instagram for a few days? Because let\u2019s be honest. Plenty of places win a Restaurant award, share a photo, and then\u2026 nothing really changes.<\/span><\/p>\n

At the same time, you\u2019ll see other restaurants win something like the Asian Restaurant and Takeaway Awards, often called the Oscars of the Curry Industry, and suddenly they\u2019re busier, more talked about, and even charging a bit more.<\/span><\/p>\n

So what\u2019s going on here?<\/span><\/p>\n

What Winning an Award Actually Means for Your Restaurant<\/b><\/h2>\n

On paper, an award means recognition. Good food, solid service, happy customers. That part\u2019s obvious. But in real life, it\u2019s more about what it signals to people who don\u2019t know you yet.<\/span><\/p>\n

Think about a new customer scrolling through options. They don\u2019t have time to analyse every menu or read dozens of reviews. If one place says \u201caward-winning,\u201d that often becomes the easy choice.<\/span><\/p>\n

It\u2019s not that they\u2019ve tested you. They\u2019re trusting the fact that someone else already has. That\u2019s where the real value sits.<\/span><\/p>\n

Why Awards Can Nudge People to Spend With You<\/b><\/h2>\n

People don\u2019t always choose logically when it comes to food. A lot of it is instinct and trust. An award helps with both. It gives you a bit of authority straight away. Instead of being \u201cjust another takeaway,\u201d you become the one who\u2019s been recognised.<\/span><\/p>\n

That small shift can do a few things:<\/span><\/p>\n

Customers feel more confident trying you for the first time.<\/span>
\n<\/span>They\u2019re less likely to compare you purely on price.<\/span>
\n<\/span>They assume a certain level of quality before even ordering.<\/span><\/p>\n

And that\u2019s important, especially in busy areas where competition is tight.<\/span><\/p>\n

Do You See Sales Jump Straight Away?<\/b><\/h2>\n

Usually, no. This is where a lot of restaurant owners get disappointed. They expect a spike in orders the moment they win a <\/span>Restaurant award<\/span><\/a>. That rarely happens on its own. Winning is the easy part compared to what comes next. If you don\u2019t push it out properly, most people won\u2019t even know about it.<\/span><\/p>\n

So it ends up like this:<\/span><\/p>\n

You win \u2192 you post once \u2192 a few likes \u2192 back to normal.<\/span><\/p>\n

But if you treat it properly:<\/span><\/p>\n

You win \u2192 you talk about it everywhere \u2192 customers notice \u2192 trust builds \u2192 orders slowly increase.<\/span><\/p>\n

It\u2019s more of a steady climb than a sudden jump.<\/span><\/p>\n

How to Actually Turn an Award Into More Orders<\/b><\/h2>\n

This is where things either work\u2026 or don\u2019t. A lot of restaurants miss this part completely.<\/span><\/p>\n

Make it impossible to miss<\/b><\/h3>\n

Your award should show up everywhere a customer interacts with you. Website, Google listing, menu, packaging, and even your shop front if you have one. If someone orders from you three times, they should have seen that award at least three times.<\/span><\/p>\n

Talk about it like it matters<\/b><\/h3>\n

Don\u2019t just say \u201cwe won an award.\u201d That doesn\u2019t mean much on its own. Say why it matters.<\/span><\/p>\n

Something like:<\/span>
\n<\/span> \u201cWe\u2019re proud winners of the Asian Restaurant and Takeaway Awards. It means a lot because it\u2019s voted by customers.\u201d<\/span><\/p>\n

Now it feels real.<\/span><\/p>\n

Keep using it, not just once<\/b><\/h3>\n

This is where most people drop off. An award isn\u2019t a one-week piece of content. You can keep <\/span>bringing it up<\/span><\/a> for months.<\/span><\/p>\n

Post about dishes that helped you win.<\/span>
\n<\/span>Share customer reactions.<\/span>
\n<\/span>Mention it in offers or promotions.<\/span><\/p>\n

It keeps reinforcing the same message.<\/span><\/p>\n

Let it support your pricing<\/b><\/h3>\n

This one\u2019s subtle, but it works.<\/span><\/p>\n

When you\u2019re known as an award-winning restaurant, people expect slightly higher prices. Not massively higher, but enough to improve your margins. And they\u2019re less likely to question it.<\/span><\/p>\n

Where Most Restaurants Get It Wrong<\/b><\/h2>\n

You\u2019d be surprised how often this happens. They win a Restaurant award and then treat it like a one-off moment. A quick post, maybe a story, and that\u2019s it.<\/span><\/p>\n

Another big mistake is not updating the basics. Their website still looks the same. Their Google page says nothing about the award. Their takeaway bags don\u2019t mention it.<\/span><\/p>\n

So customers never really connect the dots. Also, some places overcomplicate it. Long explanations, too much detail. Most customers just need a simple signal that says \u201cthis place is good.\u201d<\/span><\/p>\n

When Awards Don\u2019t Make Much Difference<\/b><\/h2>\n

There are cases where awards don\u2019t really move the needle. If the award isn\u2019t well recognised, it won\u2019t carry much weight. If your food or service isn\u2019t <\/span>consistent<\/span><\/a>, people might try you once and not come back.<\/span><\/p>\n

And if you\u2019re not doing any proper marketing, even a strong award won\u2019t reach enough people. So it\u2019s not magic. It works best when the basics are already solid.<\/span><\/p>\n

A More Practical Way to Think About It<\/b><\/h2>\n

Instead of asking \u201cDoes winning an award increase sales,\u201d it\u2019s better to think: \u201cCan I use this award to make my restaurant easier to trust and choose?\u201d Because that\u2019s really what it does. It shortens the decision-making process for customers. And in a crowded market, that can make a real difference.<\/span><\/p>\n

Should You Go After Awards?<\/b><\/h2>\n

If your food is consistent and your service is reliable, then yes, it\u2019s worth considering. Awards like the Asian Restaurant and Takeaway Awards can give you a strong edge. But only if you\u2019re ready to actually use them. Otherwise, you\u2019re just collecting trophies.<\/span><\/p>\n

FAQ: Does Winning an Award Increase Sales?<\/b><\/h2>\n

1. Do restaurant awards bring in new customers?<\/b><\/h3>\n

They can, especially people who haven\u2019t tried you before. The award acts as a trust signal.<\/span><\/p>\n

2. How quickly will I see results?<\/b><\/h3>\n

Usually over a few months. It\u2019s more gradual than instant.<\/span><\/p>\n

3. Are awards worth the effort for small takeaways?<\/b><\/h3>\n

Yes, often more so. They help smaller places stand out quickly.<\/span><\/p>\n

4. What\u2019s the biggest mistake after winning an award?<\/b><\/h3>\n

Not promoting it properly or only mentioning it once.<\/span><\/p>\n

5. Can I charge more after winning an award?<\/b><\/h3>\n

In many cases, yes. Customers often accept slightly higher prices from award-winning restaurants.<\/span><\/p>\n

Final Thought<\/b><\/h2>\n

Winning a Restaurant award can help your sales, but it won\u2019t do the work for you. Think of it as a tool. Use it properly, and it builds trust, brings in new customers, and supports your growth over time. Ignore it, and it\u2019s just something hanging on the wall.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Restaurateurs, you\u2019ve probably had this thought at some point. Does winning an award increase sales, or is it just something nice to post on Instagram for a few days? Because let\u2019s be honest. Plenty of places win a Restaurant award, share a photo, and then\u2026 nothing really changes. At the same time, you\u2019ll see other … Continue reading Do Restaurant Awards Actually Bring You More Sales?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant-awards"],"_links":{"self":[{"href":"https:\/\/www.artauk.com\/blog\/wp-json\/wp\/v2\/posts\/790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artauk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.artauk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.artauk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artauk.com\/blog\/wp-json\/wp\/v2\/comments?post=790"}],"version-history":[{"count":1,"href":"https:\/\/www.artauk.com\/blog\/wp-json\/wp\/v2\/posts\/790\/revisions"}],"predecessor-version":[{"id":792,"href":"https:\/\/www.artauk.com\/blog\/wp-json\/wp\/v2\/posts\/790\/revisions\/792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artauk.com\/blog\/wp-json\/wp\/v2\/media\/791"}],"wp:attachment":[{"href":"https:\/\/www.artauk.com\/blog\/wp-json\/wp\/v2\/media?parent=790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artauk.com\/blog\/wp-json\/wp\/v2\/categories?post=790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artauk.com\/blog\/wp-json\/wp\/v2\/tags?post=790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}